Monday, June 4, 2007

The Latest Real Imus News

With a lot of stuff coming from the imaginings of people still smarting from the Imus exodus, I thought would be appropos to give you some REAL news about MSNBC and CBS post Imus.



Its a mixed bag, to be sure...



Hello, Morning Joe?

(Multichannel News) _ MSNBC is eyeing former Florida Rep. Joe Scarborough as a possible replacement for its Imus in the Morning program, which it dropped last month.
While network executives emphasize that they have not made a final decision on a replacement for Don Imus ' whose simulcasted show was dropped from both MSNBC and CBS Radio after he directed a racial insult at the Rutgers University women's basketball team ' they say Scarborough has impressed them on trial runs in the morning slot.
Scarborough currently hosts a one-hour newscast called Scarborough Country on MSNBC Monday through Thursday. He filled in the week of May 14 in the morning slot, with a show called Morning Joe that featured lengthy live interviews with notables such as Walter Isaacson, author of a best-seller on Albert Einstein, and banter with a collection of sidekicks with diverse professional backgrounds.

http://radio.broadcastnewsroom.com/articles/viewarticle.jsp?id=145036



Across the Media Universe: MSNBC-a-Palooza Edition

Posted by Matthew Felling

From the Department of Nowhere to Go But Up: Ever since they made the decision to feed the rats-on-crack audience of political junkies, MSNBC has seen their fortunes riseOlbermann’s viewership is up 72 percent over last May and Joe Scarborough’s ratings have improved 50 percent. Former MSNBC host Alan Keyes must be beside himself.

http://www.cbsnews.com/blogs/2007/05/31/publiceye/entry2871940.shtml

So apperently the only boycott...if there is one....is between 6-9am ET. The rest of what passes for programming on MSNNNNNNNNBC seems to be soing fine.

Meanwhile....


MSNBC Hosting Focus Groups to Settle on Imus Substitute

WFAN Radio seems to be experimenting with who will fill Dan Imus's radio slot, with a variety of different combinations taking the air in the mornings, writes Radio Ink.
Meanwhile, MSNBC is reportedly running an online focus group to discover who will take Imus's place, according to The New York Post. Imus In the Morning was aired on WFAN and simulcast on MSNBC, before host Dan Imus was fired for a racially charged remark.
MSNBC has been saying for weeks that it is "nowhere close" to finding a replacement for Imus.
http://www.mediabuyerplanner.com/2007/06/01/msnbc-hosting-focus-groups-to-settle-on-imus-substitute/

Well, as a matter of fact, the "boycott," if there ever was one, may be over.....

Scarborough's The Favorite: MSNBC, WFAN May Be Near "Morning Joe" Deal

MSNBC's favorite to replace Imus in the Morning is Joe Scarborough. And WFAN is taking a liking to him too, TVNewser hears.

Scarborough was at WFAN's headquarters in Queens yesterday and today, hosting Morning Joe on TV and radio. The cable net and the radio station may be nearing an agreement to give Scarborough a permanent morning show seat.MSNBC is feeling good about Morning Joe. On Wednesday, he tied American Morning in the demo between 6 and 9am. He actually beat CNN during the 8am hour and had the second highest rated hour on MSNBC all day. "There's some pretty good momentum behind him," an insider says.He'll be back in the morning on MSNBC next Wednesday through Friday. The rotation of anchors may be over soon...
http://www.mediabistro.com/tvnewser/msnbc/scarboroughs_the_favorite_msnbc_wfan_may_be_near_morning_joe_deal_60146.asp

May I make a small observation? MSNBC hiring Scarborough to do morning'd may not be a bad idea for them, but WFAN is a SPORTS STATION!!!!! This IDOTS at CBS don't get that. The ONLY reason they had Imus was because Imus was part of the deal when they got 660khz in NYC. If I were running things I would scratch politics, hire Mike and the Mad Dog for mornings, and just go all sports!

Its amazing that my head does not explode sometimes!

1 comment:

Anonymous said...

Well, MSNBC will not be counting me as one of their viewers between 6-9 a.m., or any other time! I have also printed out the list of sponsers who bailed on Imus, and they are forever more, off of my shopping list! Scarborough, or anyone else they come up with, in the hopes of replacing Imus, will NEVER work. I'm just waiting for the announcement of when the I-man's show on Serius begins, so I can sign up and happily pay to hear him again!

A list of sponsors who pulled thier support of Imus

This may not be a full list, but these are the major advertisers who withdrawal of ads may have been instrumental in the removal of Don Imus from MSNBC and CBS Radio. He may be back, but we have loooooooooong memories!



Proctor and Gamble (A full list of products can be found here: http://www.pg.com/en_US/products/all_products/index.jhtml)



General Motors (Chevrolet, Buick, Cadillac, Pontiac, GMC, Hummer, Saab, Saturn in the US)



American Express


Sprint/Nextel/Boost Mobile
(PS: There are other Wireless/wired brands that Use Sprints network, but are NOT owned by Sprint. They are, IMO, innocent bystanders. They include Virgin Moblie, Qwest, Disney Mobile, and others)